Last week we talked about the importance of creativity in advertising industry. Frankly speaking, I take this course as a challenge largely because I don’t think I’m a creative person. Those genius works always make me ask: God! Where do these ideas come from?
But what is creativity anyway? Richard D. Chessick categorized creativity into two types – the developmental or original creativity and genius creativity. The former provides pleasant and enjoyable artworks while the latter underlies the personal marks in the creative works – something that is completely “you” even if others won’t accept. Put in another way, the categorization, in some way, distinguishes acquired, exercisable creativity from the born creativity.
It’s an interesting theory because it somehow boosts confidence in people like me, who has excluded themselves from the league of creativity. If we follow Chessick’s lead, we shall admit that people actually have both kinds of creativity in them – a natural desire to express (genius creativity) and the ability to create something new based on our knowledge, experience and what we learned through practices (developmental creativity). The only matter is how to inspire your talent and make the most of your capability. Hope I can experience the how-to in the following weeks.
Reference: Chessick, R. What grounds creativity? 2005. pp.8-11
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